A bright visual language for product, lifestyle, and promotion. Water has enough to do without a complicated introduction.
Client
Opera Mineral Water
Year
2026
Role
Visual direction & content
Output
Campaign & social media
Selected key visualsSocial communication
Everyday restock communication01
Product range communication02
Hydration product campaign03
Use the side arrows, choose a dot, or tap a side visual.
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Project overview
A place in the everyday.
Context
Opera speaks across home, office, fitness, product education, and promotion. The challenge was to keep every message fresh without letting the brand feel fragmented.
Design response
Soft gradients, bright white space, bold blue typography, and product-led compositions create a system that feels light, clear, and unmistakably Opera.
Visual content directionSystem
Product communicationSocial media
Lifestyle frameworkArt direction
Promotional assetsCampaign
Feed & story formatsExecution
02 / Product communication
The range, made simple.
The product range uses clear hierarchy and generous space so bottles, formats, and key information are easy to compare.
Product range overviewPortrait
PET gallon communicationPortrait
03 / Product Catalog Design
A product story, made tangible.
Campaign direction · Social content · Product catalog
04 / Lifestyle direction
Hydration in real life.
From active routines to quieter moments, the bottle stays familiar while the setting changes.
Active lifestyle directionPortrait
Wellness lifestyle directionPortrait
05 / Story formats
A story, not a resized poster.
Vertical compositions give each product message room to register at a glance, in the format where it actually appears.
Outdoor hydration storyInstagram Story · 9:16
Office hydration storyInstagram Story · 9:16
06 / Promotional campaign
One idea, built as a sequence.
Teaser, offer information, and call to action form a sequence with a clear next step at every point.
01
TeaserPortrait
02
Offer informationPortrait
03
Call to actionPortrait
07 / Outcome
One voice across every format.
Product information, everyday scenes, and promotion share the same blue-and-white language while keeping their own purpose.
