A clean, flexible content system that makes every product, moment, and campaign feel part of one brand.
Client
Opera Mineral Water
Year
2026
Role
Visual direction & content
Output
Campaign & social media
Selected key visualsSocial communication
Everyday restock communication01
Product range communication02
Hydration product campaign03
Use the side arrows, choose a dot, or tap a side visual.
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Project overview
One brand. Many everyday moments.
Context
Opera speaks across home, office, fitness, product education, and promotion. The challenge was to keep every message fresh without letting the brand feel fragmented.
Design response
Soft gradients, bright white space, bold blue typography, and product-led compositions create a system that feels light, clear, and unmistakably Opera.
Visual content directionSystem
Product communicationSocial media
Lifestyle frameworkArt direction
Promotional assetsCampaign
Feed & story formatsExecution
02 / Product communication
The range, made simple.
A restrained two-column composition keeps product information easy to compare while preserving each artwork at its intended ratio.
Product range overviewPortrait
PET gallon communicationPortrait
03 / Lifestyle direction
Hydration in real life.
Two image-led applications show how the same visual language moves naturally between active and wellness settings.
Active lifestyle directionPortrait
Wellness lifestyle directionPortrait
04 / Story formats
Designed for the screen it lives on.
Vertical work is presented in a dedicated story stage rather than stretched into a desktop card, keeping the original 9:16 composition intact.
Outdoor hydration storyInstagram Story · 9:16
Office hydration storyInstagram Story · 9:16
05 / Promotional campaign
One idea, built as a sequence.
The campaign is shown as a complete three-part narrative—teaser, information, and action—so the work reads as a system rather than isolated posts.
01
TeaserPortrait
02
Offer informationPortrait
03
Call to actionPortrait
06 / Outcome
More consistent. More recognizable. Easier to grow.
The result is a clearer brand presence across product, lifestyle, and promotional content—and a system that makes future work faster and more consistent.
