Context
Custom rugs are expressive, tactile, and personal. The visual identity needed the same energy—not the predictable look of a conventional interiors brand.
Creative direction · Custom rugs
Distinctive,on purpose.
Custom rugs with personality deserve an identity with some of its own. Subtle would have missed the point.
Selected key visualsExpressive brand direction
Project overview
No interest in blending in.
Design response
Bold typography, graphic shapes, illustration, and shifting color compositions create a system with personality while recurring visual cues keep it coherent.
- Creative directionSystem
- Company profileEditorial
- Social contentDigital
- Graphic elementsIllustration
02 / Editorial system
A brand world that reads with impact.
Large-scale type and illustration give the editorial pieces energy; repeated graphic cues keep the composition legible.
03 / Social content
Playful, but still connected.
The social pieces change pace and colour while recurring type and illustration keep them unmistakably related.
04 / Brand applications
More expression. Still one system.
Editorial, social, and campaign applications show how far the visual language can stretch without losing its identity.
Outcome
Expressive, with a backbone.
The work carries one recognisable voice across editorial, social, and campaign pieces, even when the compositions refuse to sit still.