Context
Custom rugs are expressive, tactile, and personal. The visual identity needed the same energy—not the predictable look of a conventional interiors brand.
Creative direction · Custom rugs
Bold,by design.
An expressive identity built to feel as distinctive as the rugs themselves.
Selected key visualsExpressive brand direction
Project overview
Different on purpose.
Design response
Bold typography, graphic shapes, illustration, and shifting color compositions create a system with personality while recurring visual cues keep it coherent.
- Creative directionSystem
- Company profileEditorial
- Social contentDigital
- Graphic elementsIllustration
02 / Editorial system
A brand world that reads with impact.
Wide editorial applications are paired with equal visual weight so the expressive work remains structured rather than chaotic.
03 / Social content
Playful, but still connected.
A full social grid and focused campaign detail show how varied compositions remain recognisable through recurring graphic cues.
04 / Story formats
One mockup system across every brand study.
The story-format section mirrors Opera exactly in arrangement and device treatment, while each artwork keeps the bold personality of What The Rugs.
Social grid story adaptationInstagram Story · 9:16
Editorial story adaptationInstagram Story · 9:16
05 / Brand applications
More expression. Still one system.
The final overview brings editorial, social, and campaign work together in a controlled sequence.
Outcome
A brand with room to play.
The result is a flexible identity with real personality—bold enough to stand out, structured enough to stay coherent.